WESLEYAN
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Wesleyan
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Initial Insights & Strategy Roadmap 2025
The Problem Statement
Analysis of Amazon Vouchers
The £25 Amazon voucher is a good ‘catch all’, but generic rewards often portray a lack of thought. They are used for day-to-day chores rather than being felt as a personal treat.
Functional Transaction
Hidden in Life Admin
Exclusivity
Relevancy
Attention
Competitor Intelligence
The Psychological Pillars
Incentive Options
Strategic Thinking Behind This Option
Click for deep behavioral dive
Encouraging SFAs
“SFAs are likely to be more excited by a less generic scheme as it offers a more bespoke conversational opening with their clients.”
- Position as the start of a journey, nurturing clients and expanding portfolios through thoughtful touchpoints.
- Remind SFAs that tailored rewards increase the “perceived value” of the recommendation, improving their own brand authority.
Scalability & Targeting
Options can be tailored to segments (e.g., Waterstones for Teachers, Luxury Hampers for Surgeons) and scaled up/down depending on the lifetime value of the customer referral.
M&S
John Lewis
Waitrose
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