Fibre Cement Launch
Market Intelligence Report
CONFIDENTIAL
INTERNAL USE ONLY
Market Landscape
High System Integration
Component Only
Value / Robust
Premium / Architectural
Marley
You are Here
Cedral
Swisspearl
SVK
Strategic Insight: Your opportunity lies in the “High Integration” quadrant. While Cedral fights on Brand and Swisspearl fights on Spec, you can win on Risk Reduction by selling the full roof system.
The “System” Equation
SolarTile
+
JB Red Batten
+
NEW FC Slate
LAUNCH
= 15 Year
Single Warranty
Launch Directive
“The market is tired of disjointed supply chains. Roofers want one delivery, one invoice, and one number to call if it leaks. This is how you beat Cedral.”
Talking Points
Golden Rule
Do not sell the tile.
Sell Your System Warranty.